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Forms

Lead tracking through the supported form plugins, and why it is server-only.

updated

Outline — facts still to be confirmed

This article is a structured outline. Its headings and scope are settled; the specific values, screens and steps are marked TODO(owner: verify) until they have been checked against the plugin itself. Blueprint §7 is explicit that no article may state plugin behaviour that has not been verified.

Why Lead is server-only

Form plugins have no way to hand the server’s event ID to the page, so a browser-side Lead would carry a different ID and double every submission. A server-only Conversions API event is valid and counts. See Lead.

Supported form plugins

Contact Form 7, WPForms and Gravity Forms are integrated, with Fluent Forms added later.

TODO(owner: verify) — confirm the complete supported list in the shipped build, and the minimum version of each.

Outline still to fill

Mapping form fields to customer data

TODO(owner: verify) — how email, phone and name are located in a submission, and what happens when a form has several candidate fields.

Per-form control

TODO(owner: verify) — whether individual forms can be excluded, and how a form is identified in settings.

Verification status

TODO(owner: verify) — which form plugins have been confirmed end to end on a live site. Only Contact Form 7 has been verified in a controlled environment so far; the rest are unconfirmed.

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