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ViewContent

Fires on product and content pages. Browser and server, paired by a shared event ID.

updated

Outline — facts still to be confirmed

This article is a structured outline. Its headings and scope are settled; the specific values, screens and steps are marked TODO(owner: verify) until they have been checked against the plugin itself. Blueprint §7 is explicit that no article may state plugin behaviour that has not been verified.

When it fires

TODO(owner: verify) — the exact trigger conditions in the shipped build, including any settings that suppress it.

Which side sends it

This is a page-load event. The event ID is generated in the browser at load time, fired to the platform’s browser tag with that ID, and posted to the plugin’s own endpoint, which builds and queues the server copy with the same ID.

No event ID is ever written into cacheable HTML, which is why byte-identical cached pages still produce a unique matched pair for every visitor.

Deduplication

Both copies of a dual-flow event carry the same event ID. Meta merges on event name plus event ID; TikTok’s key additionally includes the event source. See Processed vs Deduplicated.

Data sent

Every event carries a common set of context parameters: content name, event URL, page title, post type, post ID, user role and a plugin identifier. These are added centrally, so they are present on every event rather than only on Purchase.

Customer data is SHA-256 hashed on your server before it leaves. IP address, user agent and click identifiers are sent raw, because the platforms require them in that form.

TODO(owner: verify) — the per-event parameter table: which commerce fields (ViewContent specifically) are included, and their names on each platform.

Per-platform mapping

Platform Event name Notes
Meta TODO(owner: verify)
Google TODO(owner: verify)
TikTok TODO(owner: verify)

Verification status

TODO(owner: verify) — record whether this event has been confirmed end to end on a live store, and on which platforms. Blueprint §7 forbids documenting behaviour that has not been checked against the plugin.

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